Enterprise and Marketing

During the two-year Enterprise and Marketing qualification, students will experience an inspiring journey in understanding the main activities that will support a start-up business, along with discovering the key factors when starting up a business. Students will also develop an understanding of how to attract and retain customers, the techniques used when developing products and how to investigate what makes a product viable.

There will be trips, organised to develop students’ cultural awareness of the business world. Group work is a key aspect in many Enterprise and Marketing lessons, which helps develop student’s collaborative skills. This approach allows for students to develop their whole learning approach to business and create an in-depth and rich learning experience.

Regardless of prior learning, student needs, economic backgrounds, or understanding, all students can access our Enterprise and Marketing curriculum, due to the use of universal learning, engaging curriculum and interactive lessons.

Our curriculum follows the full National Curriculum. The Cambridge National in Enterprise and Marketing will encourage students to:

• understand and apply the fundamental principles including, market research, financial viability successful entrepreneurs
• develop skills that can be applied to real-life contexts and work situations
• critically develop independence and confidence in using skills that would be relevant to the business and enterprise sector

The curriculum plan ensures there is time to recap, recall and build on prior knowledge, with the use of targeted assessments, that show and demonstrate to students how to improve their level of understanding.